Communicating Science Online
From research to the feed – strategic, relevant and visible.
What to expect from the course
The digital media landscape offers scientists new opportunities to actively participate in public debates and place research topics in a targeted manner. Social networks and blogs are ideal channels for this – with the right strategy. This interactive training provides practical information on how to use social media effectively, which rules apply to digital communication and how to set up a professional online profile. Practical exercises provide participants with valuable tips on how to communicate scientific content on the various social media platforms in a targeted and effective manner.
Thematic foci
- The new media landscape and the consequences for science communication
- Instagram, Bluesky, LinkedIn – social networks and their benefits
- Your digital profile and how to optimise it
- Planning your own online communication strategy
- Tips and tricks for successful communication online
Learning Framework
- Objectives: Overview of relevant social media channels for SciComm. Development of own online communication strategies
- Target group: PhD students, postdocs, principle investigators, professors, research assistants and employees of communication departments
- Contact persons: Sandra Helber & Tizian Ehrlich
Communicating Science Online: available formats
Our workshops and courses are available in various formats, tailored to individual learning needs. Whether face-to-face, virtual or as a digital self-study course – each format specifically promotes the development of skills in science communication.
In-person workshop
Direct exchange and practical application: Our face-to-face workshops offer a focused learning environment with a real break away from the daily work routine. The focus here is on direct exchange with trainers and the group. Interactive exercises and practical methods make the content tangible and firmly anchored. The intensive learning experience leaves a lasting impression. Our workshops take place either at your institution or in the NaWik course room.
Online workshop
Location-independent learning in the virtual course room: our online training courses bring participants together online at fixed training times. The units – two or three half days – can be easily integrated into everyday working life. Each training session is accompanied live by two trainers and takes place in small groups to enable intensive exchange and individual feedback.
E-learning course
Learn when and where it suits you: Our e-learning courses enable flexible self-study with multimedia and interactive content – from quizzes to texts, videos and animations. Participants work through the modules at their own pace and receive targeted feedback through exemplary solutions. Self-tests allow you to check your own learning progress.
Our Trainers
Our trainers come from diverse backgrounds in research, journalism, and professional science communication. What they all share is extensive experience in engaging with audiences beyond the academic world, along with a passion for sharing their knowledge and expertise in our trainings.
Dr. Lorenz Adlung
Dr. Christiane Attig
Johanna Barnbeck
Dr. Stina Börchers
Dr. Ulrike Brandt-Bohne
Dr. Holger Breithaupt
Dr. Jens Foell
Jens Notroff
Dr. Jan Philipp Rudloff
Dr. Christian Scharun
Lena Schwenker
Do you have any questions or would you like to find out more about our services?
Whether in-person workshops, online workshops or e-learning courses – NaWik has the right training courses for good science communication.
I would be happy to advise you personally.
Sales
helber@nawik.de
You may also be interested in these courses and workshops
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