Evaluation of Science Communication

Understanding impact – methodical, data-based and practical

Das Foto zeigt eine Evaluationssituation, in der eine Frau einen Mann befragt und seine Antworten in einen Evaluationsbogen einträgt.

What to expect from the course

As science communication becomes increasingly important, the question of its effectiveness is gaining more attention: Are we truly reaching our target audience, and are our projects achieving the desired outcomes? In our “Evaluation of Science Communication” format, participants will learn the fundamental principles of planning and conducting their own evaluation projects. They will discover key methods for collecting evaluation data and receive practical advice for successfully implementing evaluations.

Thematic foci

  • Reasons for and functions of evaluations
  • Impact/logic chart with definitions of objectives, target groups and indicators as a basis for evaluation planning
  • Development of an evaluation and survey design (formative/summative; qualitative/quantitative; hypothesis-driven/explorative)
  • Evaluation methods: Questionnaire, interview, observation, usage data analysis, etc.
  • Implementation of evaluations in practice

Learning Framework

  • Objectives: Planning and implementation of evaluation concepts to assess the impact of science communication
  • Target group: People who are responsible for the conception and management of communication projects
  • Contact persons: Sandra Helber & Tizian Ehrlich

Evaluation of Science Communication: available formats

Our workshops and courses are available in various formats, tailored to individual learning needs. Whether face-to-face, virtual or as a digital self-study course – each format specifically promotes the development of skills in science communication.

Online Workshop

Location-independent learning in the virtual course room: our online training courses bring participants together online at fixed training times. The units – two or three half days – can be easily integrated into everyday working life. Each training session is accompanied live by two trainers and takes place in small groups to enable intensive exchange and individual feedback.

To the online workshop Evaluation of Science Communication >

Our Trainers

Our trainers come from diverse backgrounds in research, journalism, and professional science communication. What they all share is extensive experience in engaging with audiences beyond the academic world, along with a passion for sharing their knowledge and expertise in our trainings.

Das Foto zeigt NaWik-Mitarbeiterin und -Dozentin Cecilia Buz.

Cecilia Buz

Das Foto zeigt NaWik-Mitarbeiterin und -Dozentin Ricarda Ziegler.

Ricarda Ziegler

Do you have any questions or would you like to find out more about our services?

Whether in-person workshops, online workshops or e-learning courses – NaWik has the right training courses for good science communication.
I would be happy to advise you personally.

Contact us
+49 (0)721/608-48106
Das Foto zeigt NaWik-Mitarbeiter Tizian Ehrlich.
Tizian Ehrlich

Sales
ehrlich@nawik.de

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69118 Heidelberg

Tel +49 721 608-41654
Fax: +49 721 608-41651
nawik@nawik.de

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